A collection of social content campaigns
highlighting Virgin Hotels’ as the consumer
champion in the hospitality industry.

Ever chamber at the hotel boasts a well-stocked fridge and pantry with prices that mirror what you’d find at a convenience store - so a little retraining was necessary to let guests to know that there’s no danger in reaching for a favorite cocktail or snack.


We partnered with Virgin Hotel Chicago’s “Spirit Guide” - their lead mixologist -  to develop a series of recipe videos using only what could be found each room’s minibar.



They must’ve done the trick - over the course of the campaign, the property saw a 300% increase in mini bar purchases. Score one for social media.

Keeping true to the promise that the Hotel was designed with the woman business traveler in mind, each room features a stand alone vanity and pro style makeup mirror. Instead of one of the room’s more unique features just being mentioned on a list of amenities, the team created a series of videos telling of the vanity’s possibilities.

The videos were posted natively to Virgin Hotel’s social media feeds and their YouTube channel, corresponding with internet holidays, real holidays or just when we wanted to have a little fun. Each featured a collection of influencers (fashion, travel bloggers, and comedians) showing our audience how to overcome oversleeping, turning a potential walk of shame to a walk of fame, and even how to get that Walking Dead look.

There are 44 pet-friendly rooms at Virgin Hotels Chicago, and standing guard in front of every one of them is a porcelain statue of man’s best friend. Sadly, none those statuesque buddies had a name. ‘Til #VHPetFaming came along.

With the help of a few four-legged influencers, we let pet owners know we were Chicago’s pet-friendliest hotel by giving them a chance to have one of the room markers named after their best friend by simply posing images to Instagram using #VHPetFaming.





In no time flat, every statue had a name. Winners were featured in a Facebook gallery, and notes posted on each winner’s social feed. And most importantly, each statue in the hotel received a tag with its new name.